Luxury brands are known for their personal service while shopping in-store. But as we know that personal touch hasn’t exactly been possible lately. In an attempt to virtually recreate the experience Gucci has now launched Gucci Live.
Virtual Gucci store
Gucci Live is a video service that connects shoppers to Gucci staff for a personal online shopping spree. Customers can chat to the brand’s client advisors in real-time as they stroll through the shop on their mobile devices or laptops.
It isn’t a real shop customers are strolling through though. The company has created a faux luxury store with cameras and TV-style lighting in its 2,300 square metre client service hub in Florence known as Gucci 9. The hub opened back in 2018 with the mission to give customers a direct, seamless, always accessible and personal connection to the Gucci community. At the moment the virtual shopping experience is being served solely from the Florence location. The brand however has plans to roll out the service across its other Gucci 9 centers in New York, Tokyo, Singapore, Sydney and Shanghai.
Immediate adoptation
Gucci developed the new Live service this spring with an undisclosed technology partner and has tested it in Europe. According to a spokesperson it had “immediate adoptation”, which prompted the brand to go bigger and extend the virtual experience to all of Europe, the Middle East and Africa.
The video service might be a first step towards the virtual experiences we know from science fiction movies and TV-shows. You know, those where it seems like you’re actually walking around in a different environment. For now this is a good step up from merely shopping online.
Another way to bring fashion to the digital world is through these free iOS apps that help you organize your wardrobe once and for all.
Source: Vogue Business
