Deutsche Telekom’s new smart speaker comes with a “wardrobe”

https://www.designboom.com/technology/deutsche-telekom-digital-lifestyle-smart-speaker-mini-exhibition-07-09-2020/
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As we fill our homes with more and more technology, the need for it to blend in with its surroundings has become and important part of the design process. Deutsche Telekom plays in to this trend with its new smart speaker. The device is available with different “dresses” and heaps of inspiriation on how to blend it into your interior.

Dress your smart speaker

The new Smart Speaker Mini is a smaller version of their original speaker. It does come with all the standard features of its bigger brother though. The so called dresses are in fact different stickers that can be applied on the top and side of the device. Thanks to the three different options customers can personalize the speaker to give it a bit more pizzazz.

To test people’s reaction to a greater level of personalization the company had students throw their creativity at the project. “We asked 25 students from the Fashion and Communications courses of the School of Design of Politecnico di Milano, coordinated by professor Valeria Iannilli, to select youth countercultures of all times and locations and to develop their interiors (hence, an environment, with wall decorations and furniture) while giving it a contemporary twist. Their work has been thenvisualized in a video», continues Dalla Riva.”

“We also asked six design and fashion companies and professionals to create physical interventions on the product. This was to test the mix analogue-digital as well as technology-lifestyle and see people’s reactions.”

Deutsche Telekom Smart Speaker Mini
Smart Speaker Mini interpretation by Dafne Boggeri
Deutsche Telekom Smart Speaker Mini
Smart Speaker Mini interpretation by fashion brand Endelea
Deutsche Telekom Smart Speaker Mini
Smart Speaker Mini interpretation by Rina Gerbelle

The base speaker is available in the colors black and white and comes with a price tag of 48.47 euro, which is about 55 USD. Unfortunately the smart speaker isn’t available worldwide, but the idea might prompt Amazon, Google and other companies to add a touch of glam to their own speakers.

Source: Designboom

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